Rainbow Fm 90.7 is an adult Contemporary Radio Station that offers listeners on the West rand a professionally presented mix of necessary daily lifestyle information with easy listening contemporary Christian music. We can be heard over the entire West Rand Region which includes Roodepoort, greater Soweto, Randfontein, Krugersdorp, Northcliff, Sandton and Jhb central.
Rainbow Fm 90.7 is a community family friendly radio station that caters for all tastes and age groups. As we have to decide on a particular audience profile, Rainbow Fm appeals mainly to a target market of the 24 – 49 year old listener in the LSM categories 4 -10. Specific limited programming is aired daily to cater for categories of listeners who fall outside this description.
Strict attention is paid to program and presenter content in order to ensure that the tone of programming is smut and innuendo free, ensuring that listeners are not subject to questionable input, unsuitable for any member of the family. Our programmes include various features from daily news headlines, weather financial reports, competitions, and more.
Through broadcasting we will welcome visitor in every conversation that will put the name of Jesus Christ on every one’s lips and ears by serving and developing the community through partnership programmes.
THE RCR VISION IS TO SERVE
THE COMMUNITY BY:
Communicating the joyful message of reconciliation between God and people.
Communicating a message of hope, healing, and reconciliation in society; emphasizing; Christian values for the building up of families, and promoting racial harmony in diversity on the basis of Christian love and common “African-ness”.
Providing a resource for Christian churches and organisations for the building up of the Christian communities in the coverage area of Rainbow Fm90.7; promoting harmony and cooperation between churches, and partnership in missions and outreach; promoting their church life programs and service to the community;
Promoting communication and dialogue on community issues with local government and other organisations.
FM 90.7 is a sustainable Community Radio station that serves the community and clients through excellence in broadcasting.
As a channel of information, education and entertainment we celebrate the joyful message of reconciliation, healing and hope through Jesus Christ.
Our approach emphasizes compelling values for all our listeners that will be inspired by highly motivated, diverse, skilled and talented individuals and teams.
We are dedicated to serving all our listeners in the West Rand, by being the voice for and on behalf of the community.
We are dedicated conduit for local Government and agencies, to inform and educate our listeners to all information that needs to be channeled to the broader public.
Our mission includes making sure that our listeners are the beneficiaries be it in our home building programs or educational endeavors.